About 70 percent of India's population lives in rural India and they are potential buyers of so many products that are still not available at their location.
Financially strong people also live in villages that have enough money to buy branded products, but due to lack of resources, they compromise with local brands or look for options outside their area. You can surf the internet to get the best rural marketing agencies in India.
When marketers get to them, it can be a win-win for buyers and sellers. On the other hand, there are villages that are poor, but still consume various types of products in their daily lives.
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Because of their needs, producers can use the business of these low-income buyers. Improving the lives of millions of people is also a good reason to solve a number of social problems in India.
When markets are created in rural areas, jobs are created and infrastructure that is needed by villages is developed.
Rural marketing research is the first and most important thing that must be started by any marketer because without knowledge of markets and unexplored potential, it will be very difficult to create a better marketing campaign.
Opportunities in rural marketing:
Rural India consumes around 60 percent of India's total commodity production. The maximum production of goods in India comes from fast-moving goods, and their products are mostly consumed in rural areas.
Products such as skin moisturizers and shampoos are not available at cheap prices, and people in the village find it difficult to buy.