If there is one industry that has become too saturated today in the field of Public Relations. This article offers you some tips that hopefully can make you chose PR or public relations offices a little bit easier and more efficient.
Tips for Choosing the Right PR Firm for You
1. Size – Are you looking for a big Firm PR company, a medium-sized company or a small company or a boutique? The question I pose is not black and white. The answer to this question should be determined by several things. You can know more about public relations from Stanfel media.
Your budget, how many handhelds and personal attention you need, how much you want your PR outreach to be, and your desire for a team working on your account, or only one or two ambitious public relations work on the benefits of your account.
Image Source: Google
2. Ignore the Hype and behold a Portfolio Office of Public Relations Work!
I cannot emphasize this is enough. In examining the site of some colleagues recently I was surprised to observe that some of these sites have flashy graphics, interesting promotional copy of their service, and the glossy images but they do no examples of their media placement, marketing case studies, writing samples!
Ask Several big questions:
What media placements are you most proud of? How media placements achieved by your company? What are your company's greatest strengths? Can you tell me some of your contacts in the media? Can you give me some marketing case studies? Several case studies of public relations? What sets your company apart?
3. Make sure you are the match: Assessing the values, vision, and creativity
The above sentence is pretty obvious but I'll explain. The PR team will be ambassadors of your brand. You want to make sure that your public relations understand, appreciate and share your vision for the company or organization.