Marketing and promotion are often confused among indie musicians. There is a difference between music marketing and music promotion. Let's look at marketing first.


Marketing is about letting your target market know who you are, what you can offer, and why you're offering it. Marketing is all about getting your target market to know, like, and trust you. For more information, you can hop over to

Does your target audience know you? In order for your target market to know you, they first need to know that you exist. Your target market needs to know about you and your music. How do you do it? You show up where they are. You should know where they hang out, what they read, where they shop, and what events they attend.

You or your street team need to have a presence in front of them. You can do this by performing where your target market hangs out, posting flyers where they are at, or by having an online presence through your website and social media sites. Basically, find out where your target market hangs out and show up there!


Music Promotion: Get Them To Act.

Promotion is associated with behavior change. It's about influencing other people and getting them to act. If you've been successful in marketing, your market will say, "I know who musician X is, I love the music, I think the album will be great." But promotion has to get them to take the next step, to get your market to say "I'm going to buy an album now".

When you promote a live show, you want them to say, "I want to buy tickets now." How do you get your target market to say that? Make great offers! Only offers limited-time discount/special price, limited-edition special albums, music bundles, and packages.