Though it's often sometimes referred to as spam, crypto-email marketing may be the most efficient marketing method you could ever find. However, there's a catch.
It can only bring incredible results if you do the right thing. In actual fact when it comes to investment returns, many marketers believe that email offers the greatest return on investment.
According to reports, it is possible to earn $42 for every dollar you spend. To make it simpler for you, we'll try our best to show you the best way to take on effective crypto email marketing.
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Understand how crypto email marketing works
At the very basics, crypto email marketing won’t be that different from other industries. You’ll need to start with a strategy, then find an email service provider, build a list if you don’t have one, and send your campaigns. Yet, things start getting complicated when you consider that your strategy needs to match the context of the crypto market, which is bound to act quite differently than the established markets.
As for the email provider, your first concern is if the platform allows crypto operators to use their services. Then, you need to figure out how to get an emailing list of crypto enthusiasts. And last but not least, you need to be careful that your copy is relevant to your subscribers and does not fall victim to spam filters.
On the bright side, once you establish your audience in the cryptocurrency market through emails, you can nurture leads and communicate your special offers faster to a warm audience.